Follow

Manuscripts from 2023

PDF

More Than Just a Game? The Impact of Athletic Team Performances of Advertisement Appeal, Matthew Cook

PDF

The Impact of Diversity, Equity, and Inclusion in the Fashion Industry, Hannah Dreska

PDF

Are All Body Sizes Beautiful? A Content Analysis of Plus-Size Representation in Fashion Brands, Julia McLaughlin

PDF

Advertising to Reduce Public Stigma and Its Associated Consequences for Medical Marijuana Patients, Jack Tishkevich

PDF

Understanding the Business Model of Content Creation, Taylor Vahey

Manuscripts from 2022

PDF

Looking in the Mirror: Does Representation in Marketing Impact the Consumer?, Alyssa Collins

PDF

Rainbowashing: Does it Impact Purchase Intention?, Ramon Luis Fille

PDF

The Stereotypical Perception of a Spokesperson in a Sports Advertisement, Trinity Lennon

PDF

The Effects of Sponsorship Disclosure on Consumer Perceptions, Evan Leonard

PDF

Stories and Selling: The Impact of Narrative Storytelling in Video Commercials, Gabriela Martin

PDF

Financial Literacy and Investing Habits of Generation Z as it Pertains to Financial Marketing, Meghan Mazzatto

PDF

The Influence of Price Transparency on Consumer Perceptions: The Role of Culture and Luxury Brands, Cady Qiu

PDF

Deception Perception: The Marketing of Student Loans, Lauren Roth

Manuscripts from 2021

PDF

The Comparison of Effectiveness of Social Media Marketing by Brands and Influencers for Organic Cosmetics, Alyssa Belanger

PDF

Competence in Co-Creation: The Impact of Product Attributes and Add-on Services in the Decision to Co-Create, Peter Elder

PDF

The Effect of the Pandemic on Engagement Levels of LinkedIn Posts, Lauren Fedor

PDF

A Study of the Technology Acceptance Model for Social Media Adoption in Small & Medium Enterprises, Lily Iacurci

PDF

The Fallacy of Eating Disorders - It's Not Just About Being Skinny, Mercedes Marie Lahaie

PDF

An Examination of Sustainable Marketing and Fan Engagment Within the Sports Industry, Caroline Meizen

PDF

The Effect of Native vs. Foreign Language on Consumer Visual Perception, Gabriela Reymont

PDF

Strategy & Tactics to Improve Sales for B2B Manufacturing Firms: A Case Study, Frank T. Ricci, Jr.

PDF

Advertising in the Volunteer Tourism Industry: Analyzing The Relationship Between Social Exclusion and Self-Versus-Other Benefit Appeals., Lyndsay Swanston

PDF

Impact of Fashion Advertisements on Consumers, Kathryn Sweeney

PDF

Impact of Fashion Advertisements on Consumers, Kathryn Sweeney, Kacy Kim, and Sharmin Attaran

Manuscripts from 2020

PDF

From Listening to Lyrics to Buying Brands: The Effectiveness of Lyrical Product Placement, Mary Bridget Gomes

PDF

Sales Position Mobility: Exploring Women's Mobility in Sales Positions, Nyatasha Jackowicz

PDF

Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr

PDF

Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr, Sukki Yoon, and Kacy Kim

PDF

How Search Personalization Impacts Consumer Behavior, Jessica Taylor

PDF

When Does the Influencer Matter?, Ashley Tivnan

Manuscripts from 2018

PDF

The Business of Being Good: CRM Strategies and For-Profit Organizations, Danielle Crepeau

PDF

Seeking to Understand Subaru’s Turbocharged Appeal: A study of brand communities, product utility, and corporate promotion, James Imrie

PDF

Advertisements’ Perpetuation of Rape Culture: A look at how images containing objectification and victimization impact consumers, Lauren Leedberg

PDF

How Technology has Changed Direct Selling, Robert Anthony Norris

Manuscripts from 2017

PDF

Social Media Influence: Metrics Matter, Juliana Houldcroft

PDF

Globalization of the Catholic Church: Implications for managing a large multinational organizations for a long period of time., Paula Robinson

PDF

Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Manuscripts from 2016

PDF

Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker

PDF

Green Advertising and Millennials, Stephanie Davidson

PDF

How Health Claims on Product Packaging Influence Consumer Perceptions and Purchase Decisions, Taylor Vanasse

Manuscripts from 2015

PDF

Social Media Marketing in Midterm Political Campaigns & Its Effect on Political Activity, Samantha M. Beaupre

PDF

The Power of Point of Sale Improving Growth, Profit, and Customer Service in a Retail Business, Matthew Cote

PDF

The influence of Instagram on exercise and eating behavior, Bridgette Kosek

PDF

Effects of Online Sponsored Advertising on Consumer Attitudes, Cassidy Maksy

Manuscripts from 2014

PDF

The Effects of Popular Music in Television Advertisements on Branding, Amanda Jillson

Manuscripts from 2013

PDF

Is Advertising to Teenagers Ethical? Media’s Influence on Body Image and Behavior, Stephanie Lemire

Manuscripts from 2012

PDF

Twitter: Businesses Increasing Their Revenues 140 Characters at a Time, Adekemi O. Oyalabu

PDF

The Evolution of the “Southwest Effect”, Daniel Webb

PDF

Status: In a Relationship How Effective is Customer Relationship Marketing on Facebook?, Courtney Weiss

Manuscripts from 2011

PDF

Does Twitter Create Similar Patterns of Positivity/Negativity as Face-to-Face Word-of-Mouth?, Nicholis Jones

PDF

Effects of Chronic Regulatory Focus and Product Type on Internet Purchase Decisions, Chad Ryan

Manuscripts from 2010

PDF

The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements, Christina Conner

PDF

Online Video Contest Effects on Brand and Ad Attitudes, Daniel A. Janis

Manuscripts from 2009

PDF

Product Placement and the Effects of Persuasion Knowledge, Stephen Fitch

PDF

Does brand image or taste have more influence on consumer preference for energy drinks?, Matthew Moore

PDF

The Impact of High Risk Propensity on Lifestyle and Consumption Behaviors, Gergely Nemeth

Manuscripts from 2008

PDF

The Effect of Outliers on Consumer Choice, Denise Fuda

PDF

Generation Y Women’s Perception of Female Gender Roles in Advertising, Bonnie O’Halloran

Manuscripts from 2007

PDF

Analysis of University Marketing Programs, Shawn Benham