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Manuscripts from 2022

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Looking in the Mirror: Does Representation in Marketing Impact the Consumer?, Alyssa Collins

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Where Did This Purchase Come From? Effect of Purchase Type on Preference for Country-Of-Origin Label., Julia DiNatale

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Rainbowashing: Does it Impact Purchase Intention?, Ramon Luis Fille

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The Stereotypical Perception of a Spokesperson in a Sports Advertisement, Trinity Lennon

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The Effects of Sponsorship Disclosure on Consumer Perceptions, Evan Leonard

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Financial Literacy and Investing Habits of Generation Z as it Pertains to Financial Marketing, Meghan Mazzatto

Manuscripts from 2021

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The Comparison of Effectiveness of Social Media Marketing by Brands and Influencers for Organic Cosmetics, Alyssa Belanger

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Competence in Co-Creation: The Impact of Product Attributes and Add-on Services in the Decision to Co-Create, Peter Elder

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The Effect of the Pandemic on Engagement Levels of LinkedIn Posts, Lauren Fedor

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A Study of the Technology Acceptance Model for Social Media Adoption in Small & Medium Enterprises, Lily Iacurci

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The Fallacy of Eating Disorders - It's Not Just About Being Skinny, Mercedes Marie Lahaie

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An Examination of Sustainable Marketing and Fan Engagment Within the Sports Industry, Caroline Meizen

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The Effect of Native vs. Foreign Language on Consumer Visual Perception, Gabriela Reymont

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Strategy & Tactics to Improve Sales for B2B Manufacturing Firms: A Case Study, Frank T. Ricci, Jr.

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Advertising in the Volunteer Tourism Industry: Analyzing The Relationship Between Social Exclusion and Self-Versus-Other Benefit Appeals., Lyndsay Swanston

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Impact of Fashion Advertisements on Consumers, Kathryn Sweeney

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Impact of Fashion Advertisements on Consumers, Kathryn Sweeney, Kacy Kim, and Sharmin Attaran

Manuscripts from 2020

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From Listening to Lyrics to Buying Brands: The Effectiveness of Lyrical Product Placement, Mary Bridget Gomes

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Sales Position Mobility: Exploring Women's Mobility in Sales Positions, Nyatasha Jackowicz

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Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr

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Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr, Sukki Yoon, and Kacy Kim

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How Search Personalization Impacts Consumer Behavior, Jessica Taylor

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When Does the Influencer Matter?, Ashley Tivnan

Manuscripts from 2018

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The Business of Being Good: CRM Strategies and For-Profit Organizations, Danielle Crepeau

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Seeking to Understand Subaru’s Turbocharged Appeal: A study of brand communities, product utility, and corporate promotion, James Imrie

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Advertisements’ Perpetuation of Rape Culture: A look at how images containing objectification and victimization impact consumers, Lauren Leedberg

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How Technology has Changed Direct Selling, Robert Anthony Norris

Manuscripts from 2017

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Social Media Influence: Metrics Matter, Juliana Houldcroft

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Globalization of the Catholic Church: Implications for managing a large multinational organizations for a long period of time., Paula Robinson

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Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong

Manuscripts from 2016

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Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker

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Green Advertising and Millennials, Stephanie Davidson

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How Health Claims on Product Packaging Influence Consumer Perceptions and Purchase Decisions, Taylor Vanasse

Manuscripts from 2015

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Social Media Marketing in Midterm Political Campaigns & Its Effect on Political Activity, Samantha M. Beaupre

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The Power of Point of Sale Improving Growth, Profit, and Customer Service in a Retail Business, Matthew Cote

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The influence of Instagram on exercise and eating behavior, Bridgette Kosek

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Effects of Online Sponsored Advertising on Consumer Attitudes, Cassidy Maksy

Manuscripts from 2014

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The Effects of Popular Music in Television Advertisements on Branding, Amanda Jillson

Manuscripts from 2013

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Is Advertising to Teenagers Ethical? Media’s Influence on Body Image and Behavior, Stephanie Lemire

Manuscripts from 2012

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Twitter: Businesses Increasing Their Revenues 140 Characters at a Time, Adekemi O. Oyalabu

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The Evolution of the “Southwest Effect”, Daniel Webb

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Status: In a Relationship How Effective is Customer Relationship Marketing on Facebook?, Courtney Weiss

Manuscripts from 2011

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Does Twitter Create Similar Patterns of Positivity/Negativity as Face-to-Face Word-of-Mouth?, Nicholis Jones

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Effects of Chronic Regulatory Focus and Product Type on Internet Purchase Decisions, Chad Ryan

Manuscripts from 2010

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The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements, Christina Conner

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Online Video Contest Effects on Brand and Ad Attitudes, Daniel A. Janis

Manuscripts from 2009

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Product Placement and the Effects of Persuasion Knowledge, Stephen Fitch

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Does brand image or taste have more influence on consumer preference for energy drinks?, Matthew Moore

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The Impact of High Risk Propensity on Lifestyle and Consumption Behaviors, Gergely Nemeth

Manuscripts from 2008

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The Effect of Outliers on Consumer Choice, Denise Fuda

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Generation Y Women’s Perception of Female Gender Roles in Advertising, Bonnie O’Halloran

Manuscripts from 2007

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Analysis of University Marketing Programs, Shawn Benham