Scholarly journal articles written by Marketing Department Faculty at Bryant University.

Follow

Manuscripts from 2013

Link

Analytic Hierarchy Process: An Application in Green Building Market Research, Sharmin Attaran and Bilge Gokhan Celik

Link

The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review, Stefanie L. Boyer and Diane R. Edmondson

Link

Self-Directed Learning: A Tool for Lifelong Learning, Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming

Link

Online Game Characters' Influence on Brand Trust: Self-disclosure, Group Membership, and Product Type, Yung Kyun Choi, Sukki Yoon, and Heather P. Lacey

Link

Conceptualizing Communication Capital for a Changing Environment, Leo Wayne Jeffres, Guowei Jian, and Sukki Yoon

Link

The Role of Cultural Intelligence in Marketing Adaptation and Export Performance, Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic

PDF

Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client Sponsored Project in an Introductory Marketing Course, Jane McKay-Nesbitt and Srdan Zdravkovic

Link

Extending Technology for Market Disruption: A Case Study, Elaine M. Notarantonio and Charles J. Quigley Jr.

Link

Do Negative Consumption Experiences Hurt Manufacturers or Retailer?, Sukki Yoon

PDF

Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention, Sukki Yoon

Link

Online Game Characters' Influence on Brand Trust: self-disclosure, group membership, and product type, Sukki Yoon, Yung Kyun Choi, and Heather Lacey

Link

Conceptualizing Communication Capital for Changing Environment, Sukki Yoon, Leo Wayne Jeffres, and Guowei Jian

Link

Advertising Creativity in Korea: scale development and validation, Sukki Yoon, Byoung Hee Kim, and Sangpil Han

Link

Uncovering Hidden Profiles: advocacy in team decision making, Sukki Yoon, Brian D. Waddell, and Michael A. Roberto

Link

Does Country-Of-Origin Matter to Generation Y?, Srdan Zdravkovic

Manuscripts from 2012

Link

Improving Sales Performance with Self-Directed Learning, Stefanie L. Boyer, Andrew B. Artis, Paul J. Soloman, and David Fleming

Link

Changing the Face of International Business Education: The X-Culture Project, Vas Taras, Paweł Bryła, Susan Forquer Gupta, Alfredo Jiménez, Michael S. Minor, Tim Muth, Xavier Ordenana, Daniel Rottig, Riikka M. Sarala, Norhayati Zakaria, and Srdan Zdravkovic

Link

Feeling Happier When Paying More: dysfunctional counterfactual thinking in consumer affect, Sukki Yoon and Patrick T. Vargas

Link

Enhancing Brand Image via Sponsorship, Srdan Zdravkovic and Brian D. Till

Manuscripts from 2011

PDF

Public Versus Private Sector Procurement Ethics and Strategy: What Each Sector can Learn from the Other, Timothy Hawkins, Michael Gravier, and Edward Powley

Link

Structural Pluralism and the Community Context: How and When Does the Environment Matter?, Leo Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, Kimberly A. Neuendorf, and Sukki Yoon

Link

Further Clarification on How Perceived Brand Origin Affects Brand Attitude, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic

Link

"What? I Thought Samsung Was Japanese": Accurate or Not, Perceived Country of Origin Matters, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic

Link

Integrating Supply Chain Infrastructure and Process to Create Joint Value, Teresa M. McCarthy-Byrne and John T. Mentzer

Link

Motivating the Industrial Sales Force in the Sales Forecasting Process, Teresa M. McCarthy Byrne, Mark A. Moon, and John T. Mentzer

PDF

Connection, Trust, and Commitment: Dimensions of Co-creation?, Wesley S. Randall, Michael Gravier, and Victor R. Prybutok

PDF

When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers, Sukki Yoon, Yung Kyun Choi, and Sujin Song

Stages of Life: values, communication, and civic engagement, Sukki Yoon, Leo Wayne Jeffres, Horowitz Edward, Cheryl C. Bracken, and Guowei Jian

Link

Structural Pluralism and the Community Context: how and when does the environment matter?, Sukki Yoon, Leo W. Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, and Kimberly A. Neuendorf

Link

'No More' Leads to 'Want More,' but 'No Less' Leads to 'Want Less': Consumers' Counterfactual Thinking When Faced With Quantity Restriction Discounts, Sukki Yoon and Patrick Vargas

Link

No More Leads to Want More, but No Less Leads to Want Less: counterfactual thinking when faced with point-of-purchase discounts, Sukki Yoon and Patrick T. Vargas

Manuscripts from 2010

PDF

Assessment Investment : a Five-point Strategy Helps Schools Overcome Faculty Resistance to Assurance of Learning Programs and Encourages Professors to Invest in the Assessment Process, Carol W. DeMoranville

Link

Enhancing Reverse Auction Use Theory: An Exploratory Study, Timothy G. Hawkins, Michael Gravier, and C. Michael Wittmann

Link

Advertising Creativity in Korea: Scale Development and Validation, Byoung Hee Kim, Sangpil Han, and Sukki Yoon

Link

Research Opportunities in Supply Chain Management, James Stock, Stefanie L. Boyer, and Tracy Harmon

Link

M-B Indicator and Advertising Careers, Brian D. Till, Srdan Zdravkovic, and Bob Morrison

Link

Different Routes to Judgment Formation, Sukki Yoon, Sungmi Lee, and Yung Kyun Choi

PDF

Feeling Happier When Paying More: Dysfunctional Counterfactual Thinking in Consumer Affect, Sukki Yoon and Patrick Vargas

Link

Fish Out of Water: understanding decision making and copying strategies as second language consumers through a situational literacy perspective, Sukki Yoon, Madhu Viswanathan, Carlos Torelli, and Hila Riemer

Link

Dimensions of Fit Between a Brand and a Social Cause and Their Influence on Attitudes, Srdan Zdravkovic, Peter Magnusson, and Sarah M. Stanley

Manuscripts from 2009

Link

The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration, Elaine M. Notarantonio and Charles J. Quigley Jr.

Link

Developing a Consensus Definition of Supply Chain Management: A Qualitative Study, James R. Stock and Stefanie L. Boyer

Link

Technology Readiness and Usage: A Global-Identity Perspective, Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, and Joyce Xin Zhou

Manuscripts from 2008

PDF

An Analysis of Logistics Pedagogical Literature: Past and Future Trends in Curriculum, Content, and Pedagogy, Michael Gravier and M. Theodore Farris

Link

Investigating the Role of Knowledge in Alliance Performance, Michael Gravier, David Strutton, and Wesley S. Randall

Link

Meta-analysis of Cultural Differences: Another Slice at the Apple, Peter Magnusson, Daniel W. Baack, Srdan Zdravkovic, Karin M. Staub, and Lyn S. Amine

Link

Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks, Peter Magnusson, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou, and Stanford A. Westjohn

Manuscripts from 2007

Link

Collaborative Supply Chain Management: The Most Promising Practice for Building Efficient and Sustainable Supply Chains, Mohsen Attaran and Sharmin Attaran

Link

Antecedents of Global Attitude: A Perspective from Sweden, Srdan Zdravkovic

Link

Croatia: A Country “Created From God's Tears”, Srdan Zdravkovic and Lyn S. Amine

Manuscripts from 2006

Link

The Evolution of Sales Forecasting Management: A 20-year Longitudinal Study of Forecasting Practices, Teresa M. McCarthy Byrne, Donna F. Davis, Susan L. Golicic, and John T. Mentzer

Link

On the Psychology of Materialism: wanting things, having things, and being happy, Sukki Yoon and Patrick T. Vargas

Manuscripts from 2005

Link

The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs, Donna F. Davis and Teresa M. McCarthy Byrne

PDF

Financing America's Roads: The Past Is Prologue, Michael Gravier and M. Theodore Farris

Manuscripts from 2004

Link

The Rebirth of Re-engineering: X-engineering, Mohsen Attaran and Sharmin Attaran

Manuscripts from 2003

Link

The Coming Age of Virtual Teaming: Guidelines for Managers, Mohsen Attaran and Sharmin Attaran

Link

Conducting a Market Opportunity Analysis for Air Cargo Operations, Susan L. Golicic, Teresa M. McCarthy, and John T. Mentzer

PDF

The Stable Core and Dynamic Periphery in Top Management Teams, Michael A. Roberto

Manuscripts from 2002

Link

Catch the Wave of E-procurement, Mohsen Attaran and Sharmin Attaran

Link

Collaborative Computing Technology: The Hot New Managing Tool, Mohsen Attaran and Sharmin Attaran

Link

The Impact of e-Commerce on Supply Chain Relationships, Susan L. Golicic, Donna F. Davis, Teresa M. McCarthy, and John T. Mentzer

Link

Implementing Collaborative Forecasting to Improve Supply Chain Performance, Teresa M. McCarthy and Susan L. Golicic

Manuscripts from 2001

Link

Bringing Order Out of Chaos: Forecasting e-Commerce, Susan L. Golicic, Donna F. Davis, Teresa M. McCarthy, and John T. Mentzer

Manuscripts from 1999

Link

The Effect of Price in the College Selection Decision Process, Charles Quigley Jr., Frank Bingham Jr., Keith Murray, and Elaine Notarantonio

Manuscripts from 1992

Link

Salesperson Communication Style: The Neglected Dimension in Sales Performance, Paul A. Dion and Elaine M. Notarantonio

Manuscripts from 1990

Link

The Effects of Open and Dominant Communication Styles on Perceptions of the Sales Interaction, Elaine M. Notarantonio and Jerry L. Cohen

Manuscripts from 1988

Link

The Effect of Limits in Retail Advertisements: A Reactance Theory Perspective, Greg J. Lessne and Elaine Notarantonio

Manuscripts from 1905

File

The Rise of Embedded Analytics: Empowering Manufacturing and Service Industry With Big Data, Mohsen Attaran and Sharmin Attaran

PDF

Ethics and Entertaining in Business: a qualitative and quantitative international study, Stefanie L. Boyer and Michael Rodriguez