Scholarly journal articles written by Marketing Department Faculty at Bryant University.
Listings here will represent publications since the year 2000. This site is under construction.
Manuscripts from 2015
Improving Services Supply Management in the Defense Sector: How the Procurement Process Affects B2B Service Quality, Timothy G. Hawkins
Manuscripts from 2014
Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge, Michael Gravier and M. Theodore Farris
The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands, Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic
Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sujin Song, Kyungok K. Kim, and Yeonshin Kim
Manuscripts from 2013
Analytic Hierarchy Process: An Application in Green Building Market Research, Sharmin Attaran and Bilge Gokhan Celik
The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review, Stefanie L. Boyer and Diane R. Edmondson
Self-Directed Learning: A Tool for Lifelong Learning, Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming
Online Game Characters' Influence on Brand Trust: Self-disclosure, Group Membership, and Product Type, Yung Kyun Choi, Sukki Yoon, and Heather P. Lacey
Conceptualizing Communication Capital for a Changing Environment, Leo Wayne Jeffres, Guowei Jian, and Sukki Yoon
The Role of Cultural Intelligence in Marketing Adaptation and Export Performance, Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic
Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client Sponsored Project in an Introductory Marketing Course, Jane McKay-Nesbitt and Srdan Zdravkovic
Extending Technology for Market Disruption: A Case Study, Elaine M. Notarantonio and Charles J. Quigley Jr.
Does Country-Of-Origin Matter to Generation Y?, Srdan Zdravkovic
Manuscripts from 2012
Improving Sales Performance with Self-Directed Learning, Stefanie L. Boyer, Andrew B. Artis, Paul J. Soloman, and David Fleming
Changing the Face of International Business Education: The X-Culture Project, Vas Taras, Paweł Bryła, Susan Forquer Gupta, Alfredo Jiménez, Michael S. Minor, Tim Muth, Xavier Ordenana, Daniel Rottig, Riikka M. Sarala, Norhayati Zakaria, and Srdan Zdravkovic
Enhancing Brand Image via Sponsorship, Srdan Zdravkovic and Brian D. Till
Manuscripts from 2011
Public Versus Private Sector Procurement Ethics and Strategy: What Each Sector can Learn from the Other, Timothy Hawkins, Michael Gravier, and Edward Powley
Structural Pluralism and the Community Context: How and When Does the Environment Matter?, Leo Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, Kimberly A. Neuendorf, and Sukki Yoon
Further Clarification on How Perceived Brand Origin Affects Brand Attitude, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic
"What? I Thought Samsung Was Japanese": Accurate or Not, Perceived Country of Origin Matters, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic
Integrating Supply Chain Infrastructure and Process to Create Joint Value, Teresa M. McCarthy-Byrne and John T. Mentzer
Motivating the Industrial Sales Force in the Sales Forecasting Process, Teresa M. McCarthy Byrne, Mark A. Moon, and John T. Mentzer
Connection, Trust, and Commitment: Dimensions of Co-creation?, Wesley S. Randall, Michael Gravier, and Victor R. Prybutok
When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers, Sukki Yoon, Yung Kyun Choi, and Sujin Song
'No More' Leads to 'Want More,' but 'No Less' Leads to 'Want Less': Consumers' Counterfactual Thinking When Faced With Quantity Restriction Discounts, Sukki Yoon and Patrick Vargas
Manuscripts from 2010
Assessment Investment : a Five-point Strategy Helps Schools Overcome Faculty Resistance to Assurance of Learning Programs and Encourages Professors to Invest in the Assessment Process, Carol W. DeMoranville
Enhancing Reverse Auction Use Theory: An Exploratory Study, Timothy G. Hawkins, Michael Gravier, and C. Michael Wittmann
Advertising Creativity in Korea: Scale Development and Validation, Byoung Hee Kim, Sangpil Han, and Sukki Yoon
Research Opportunities in Supply Chain Management, James Stock, Stefanie L. Boyer, and Tracy Harmon
M-B Indicator and Advertising Careers, Brian D. Till, Srdan Zdravkovic, and Bob Morrison
"Fish out of water": Understanding Decision-Making and Coping Strategies of English as Second Language Consumers Through a Situational Literacy Perspective, Madhu Viswanathan, Carlos Torelli, Sukki Yoon, and Hila Riemer
Different Routes to Judgment Formation, Sukki Yoon, Sungmi Lee, and Yung Kyun Choi
Feeling Happier When Paying More: Dysfunctional Counterfactual Thinking in Consumer Affect, Sukki Yoon and Patrick Vargas
Dimensions of Fit Between a Brand and a Social Cause and Their Influence on Attitudes, Srdan Zdravkovic, Peter Magnusson, and Sarah M. Stanley
Manuscripts from 2009
The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration, Elaine M. Notarantonio and Charles J. Quigley Jr.
Developing a Consensus Definition of Supply Chain Management: A Qualitative Study, James R. Stock and Stefanie L. Boyer
Technology Readiness and Usage: A Global-Identity Perspective, Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, and Joyce Xin Zhou
Manuscripts from 2008
An Analysis of Logistics Pedagogical Literature: Past and Future Trends in Curriculum, Content, and Pedagogy, Michael Gravier and M. Theodore Farris
Investigating the Role of Knowledge in Alliance Performance, Michael Gravier, David Strutton, and Wesley S. Randall
Meta-analysis of Cultural Differences: Another Slice at the Apple, Peter Magnusson, Daniel W. Baack, Srdan Zdravkovic, Karin M. Staub, and Lyn S. Amine
Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks, Peter Magnusson, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou, and Stanford A. Westjohn
Manuscripts from 2007
Collaborative Supply Chain Management: The Most Promising Practice for Building Efficient and Sustainable Supply Chains, Mohsen Attaran and Sharmin Attaran
Antecedents of Global Attitude: A Perspective from Sweden, Srdan Zdravkovic
Croatia: A Country “Created From God's Tears”, Srdan Zdravkovic and Lyn S. Amine
Manuscripts from 2006
The Evolution of Sales Forecasting Management: A 20-year Longitudinal Study of Forecasting Practices, Teresa M. McCarthy Byrne, Donna F. Davis, Susan L. Golicic, and John T. Mentzer
Manuscripts from 2005
The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs, Donna F. Davis and Teresa M. McCarthy Byrne
Financing America's Roads: The Past Is Prologue, Michael Gravier and M. Theodore Farris
Manuscripts from 2004
The Rebirth of Re-engineering: X-engineering, Mohsen Attaran and Sharmin Attaran
Manuscripts from 2003
The Coming Age of Virtual Teaming: Guidelines for Managers, Mohsen Attaran and Sharmin Attaran
Conducting a Market Opportunity Analysis for Air Cargo Operations, Susan L. Golicic, Teresa M. McCarthy, and John T. Mentzer
The Stable Core and Dynamic Periphery in Top Management Teams, Michael A. Roberto
Manuscripts from 2002
Catch the Wave of E-procurement, Mohsen Attaran and Sharmin Attaran
Collaborative Computing Technology: The Hot New Managing Tool, Mohsen Attaran and Sharmin Attaran
The Impact of e-Commerce on Supply Chain Relationships, Susan L. Golicic, Donna F. Davis, Teresa M. McCarthy, and John T. Mentzer
Implementing Collaborative Forecasting to Improve Supply Chain Performance, Teresa M. McCarthy and Susan L. Golicic
Manuscripts from 2001
Bringing Order Out of Chaos: Forecasting e-Commerce, Susan L. Golicic, Donna F. Davis, Teresa M. McCarthy, and John T. Mentzer
Manuscripts from 1999
The Effect of Price in the College Selection Decision Process, Charles Quigley Jr., Frank Bingham Jr., Keith Murray, and Elaine Notarantonio
Manuscripts from 1992
Salesperson Communication Style: The Neglected Dimension in Sales Performance, Paul A. Dion and Elaine M. Notarantonio
Manuscripts from 1990
The Effects of Open and Dominant Communication Styles on Perceptions of the Sales Interaction, Elaine M. Notarantonio and Jerry L. Cohen
Manuscripts from 1988
The Effect of Limits in Retail Advertisements: A Reactance Theory Perspective, Greg J. Lessne and Elaine Notarantonio
