Scholarly journal articles written by Marketing Department Faculty at Bryant University.

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Manuscripts from 2020

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Digital Transformation and Economic Contributions of 5G Networks, Mohsen Attaran and Sharmin Attaran

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Food Printing: Evolving Technologies, Challenges, Opportunities, and Best adoption Strategies, Sharmin Attaran and Mohsen Attaran

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Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps, Tae Hyun Baek and Sukki Yoon

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Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps, Tae Hyun Baek and Sukki Yoon

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Programmatic creative: AI can think but it cannot feel, Marat Bakpayev, Tae Hyun Baek, Patrick van Esch, and Sukki Yoon

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Empirical Investigations of the Impact of Entrepreneurial Orientation and Grit on Salesperson Turnover for Generation Z, Stefanie Boyer, David E. Fleming, Michael Rodriguez, and Scott R. Cohen

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The role of supplier performance evaluations in mitigating risk: assessing evaluation processes and behaviors, Timothy G. Hawkins, Michael J. Gravier, and William A. Muir

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Color Effects in Green Advertising, Dongjae Jay Lim, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim

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The effect of 360-degree rotatable product images on purchase intention, Seeun Kim, Tae Hyun Baek, and Sukki Yoon

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The Effect of 360-degree Rotatable Product Images on Purchase Intention, Seeun Kim, Tae Hyun Baek, and Sukki Yoon

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Temporal and social scarcities: effects on ad evaluations, Sujin Kim, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, and Yung Kyun Choi

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Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country, Dario Miocevic and Srdan Zdravkovic

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Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective, Dario Miocevic and Srdan Zdravkovic

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Class waivers to the non-manufacturer rule: effects on small business utilization in public procurement, William A. Muir, Michael J. Gravier, and Timothy G. Hawkins

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The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance, Michael Rodriguez and Stefanie Boyer

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Artificial Intelligence and the Sales Process: How to Help Sales Students Develop an Analytics Skill Set, Michael Rodriguez and Stefanie L. Boyer

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A Cross-cultural Study on the Effect of Causes of Need in Charity, Joonyong Seo and Sukki Yoon

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The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, and Kacy Kim

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Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers, Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic, and Yung Kyun Choi

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Slow versus fast: how speed-induced construal affects perceptions of advertising messages, Sukki Yoon, Hyejin Bang, Dongwon Choi, and Kacy Kim

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Culture and Health Persuasion: Differences between Koreans and Americans, Sukki Yoon, Ashok K. Lalwani, Patrick T. Vargas, Kacy Kim, and Charles R. Taylor

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Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience, Lamberto Zollo, Raffaele Filieri, Riccardo Rialti, and Sukki Yoon

Manuscripts from 2019

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The Need for Digital Workplace: Increasing Workforce Productivity in the Information Age, Mohsen Attaran, Sharmin Attaran, and Diane Kirkland

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Technology and Organizational Change: harnessing the power of digital workplace, Moshen Attaran, Sharmin Attaran, and Diane Kirkland

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Savoring the Product: a Look at the Impact of AI on Pre and Post Purchase Satisfaction, Sharmin Attaran, Moshen Attaran, and Diane Kirkland

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Social Exlcusion Influences on the Effectiveness of Altruistic Versus Egoistic Appeals in Charitable Advertising, Tae Hyun Baek, Sukki Yoon, Seeun Kim, and Yeonshin Kim

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Text versus pictures in advertising: effects of psychological distance and product type, Yung Kyun Choi, Sukki Yoon, Kacy Kim, and Yeonshin Kim

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Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea, Amy Errmann, Yuri Seo, Yung Kyun Choi, and Sukki Yoon

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2019: The Year of Supply Chains Living Dangerously, Michael Gravier

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Leadership and the Democratization of Supply Chains, Michael Gravier

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Of Telegraphs and Blockchains, Michael Gravier

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Risks and Opportunities in the Fourth Industrial Revolution, Michael Gravier

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Supply Chain Management Has Changed the World Economy, Michael Gravier

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Supply Chain Opportunity Costs about to Explode, Michael Gravier

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Technology is Supply Chain’s Greatest Threat”. Supply Chain Management Review, Michael Gravier

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The Fourth Industrial Revolution: Some Supply Chain Managers Just Don’t Get It, Michael Gravier

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Wisdom Comes from the Young, Michael Gravier

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The Knowledge Application and Utilization Framework Applied to Defense COTS: A Research Synthesis for Outsourced Innovation, Michael Gravier and Timothy Hawkins

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Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising, Nah Ray Han, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim

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Branded Entertainment: gender differences in reactions to star ratings, Kacy Kim, Chanmo Park, Sukki Yoon, Yong Kyun Choi, Sangdo Oh, and Jooyoung Lee

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“In-depth” incidental exposure: How processing difficulty and processing style affect evaluations of transparent overlay images, Sangdo Oh, Sukki Yoon, and Patrick Vargas

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Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, Charles J. Quigley, Sharmin Attaran, and Elaine M. Notarantonio

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Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty, Michael Rodriguez, Stefanie L. Boyer, David Fleming, and Scott Cohen

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Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance, Sukki Yoon, Kacy Kim, A. J. Beltis, John Logan, and Gayatri Subramanian

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Active Bidder versus Smart Bidders: do participation intensity and shopping goals affect the winner's joy in online bidding?, Sukki Yoon, Kacy Kim, Michael Gravier, and Sangdo Oh

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Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals, Sukki Yoon, Kacy Kim, Sujin Kim, and Gabrielle Corner

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Matieralism or Morality in Social Media, which Matters Most? Insights from Millennials Luxury Consumption, Sukki Yoon, Virginia Vannucci, Lamberto Zollo, and Riccardo Rialti

Manuscripts from 2018

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Feasibility of Warehouse Drone Adoption and Implementation, Edward Companik, Michael J. Gravier, and M. Theodore Farris II

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An Immigrant’s Advice for College Graduates, Michael Gravier

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Global Supply Chains Depend on People, Michael Gravier

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Infrastructure Fix Requires Innovating Our Regulatory Approach, Michael Gravier

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Supply Chain Managers Shape the World, Michael Gravier

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Tariffs Won’t Deter Industry 4.0, Michael Gravier

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The Half-Life of Supply Chain Knowledge, Michael Gravier

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Unprecedented Supply Chain Opportunities in the Gulf, But First, the Blockade Must End, Michael Gravier

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Socio-Economic Sourcing: Benefits of Small Business Set-Asides in Public Procurement, Timothy G. Hawkins, Michael J. Gravier, and Wesley S. Randall

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The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry, Kacy Kim, Sukki Yoon, and Yung Kyun Choi

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How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising, Younghwa Lee, Sukki Yoon, Young Woo Lee, and Marla B. Royne

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Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies, Keith B. Murray

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Narrative Transportation and Paratextual Features of Social Media in Viral Advertising, Yuri Seo, Xiaozhu Li, Yung Choi, and Sukki Yoon

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Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures, Sukki Yoon, Yung Kyun Choi, Yuri Seo, and Udo Wagner

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How Liberals and Conservatives Respond to Feasibility and Desirability Appeals in Anti-Tobacco Campaigns, Sukki Yoon, Kacy Kim, Seungwoo Chun, Chanmo Park, and Younghwa Lee

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College Students' Online Purchase Attitudes and Intentions: gender, product type, and risk, Sukki Yoon, Jane McKay-Nesbitt, and Chad Ryan

Manuscripts from 2017

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Guilt and Shame: environmental message framing effects, Sukki Yoon and Tae Hyun Baek

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Assertive Environmental Advertising and Reactance: differences between koreans and americans, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, Sangdo Oh, and Yung Kyun Choi

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E-WOM Messaging on Social Media: social ties, temporal distance, and message concreteness, Sukki Yoon, Yuri Seo, and Yung Kyun Choi

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When Women Are Dissatisfied: gender differences in product failure attribution, Sukki Yoon, Sugin Song, and Dan A. Sheinin

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Ethical Consumption and Consumers' Decision Making: the role of moral intuition, Lamberto Zollo, Sukki Yoon, Riccardo Ritali, and Cristiano Ciappei

Manuscripts from 2016

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Augment Yourself through Virtual Mirror: the impact of self-viewing and narcissism on consumer responses, Tae Hyun Baek, Chan Yun Yoo, and Sukki Yoon

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Electronic Reverse Auctions: Spawning Procurement Innovation in the Context of Arab Culture, Timothy G. Hawkins and Michael J. Gravier

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Closing the "Green Gap": the impact of environmental commitment and advertising believability, Sukki Yoon, Yeonshin Kim, Sangdo Oh, and Hwashin Hyun Shin Hyun

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Shopping Plans, Buying Motivations, and Return Policies: impacts on product returns and purchase likelihood, Sukki Yoon, Joon Seo, and Milena Vangelove

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Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation, Sukki Yoon, Sugin Song, and Dan A. Sheinin

Manuscripts from 2015

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Federal Bid Protests: Is the Tail Wagging the Dog?, Michael J. Gravier, Timothy G. Hawkins, and E. Cory Yoder

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Improving Services Supply Management in the Defense Sector: How the Procurement Process Affects B2B Service Quality, Timothy G. Hawkins

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When Environmental Messages Should Be Assertive: examining the moderating role of effort investment, Sukki Yoon, Tae Hyun Baek, and Seeun Kim

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How Character Presence in Advergames Affects Brand Attitude and Game Performance: a cross-cultural comparison, Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor

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Effort Investment in Persuasiveness: a comparative study of environmental advertising in the United States and Korea, Sukki Yoon, Yeonshin Kim, and Tae Hyun Baek

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Social Marketing Communication Messages: how congruence between source and content influences physical activity attitudes, Sukki Yoon and Jane McKay-Nesbitt

Manuscripts from 2014

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Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge, Michael Gravier and M. Theodore Farris

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The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands, Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic

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Counterfactual Thinking and Its Consequences: implications for advertising research, Sukki Yoon

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Ethnic and Age Differences Reduce Political Discussion, Sukki Yoon, Leo W. Jeffres, Guowei Jian, David J. Atkin, and Jae-Won Lee

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Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sugin Song, Kacy Kim, and Yeonshin Kim

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Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sujin Song, Kyungok K. Kim, and Yeonshin Kim

Manuscripts from 2013

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Analytic Hierarchy Process: An Application in Green Building Market Research, Sharmin Attaran and Bilge Gokhan Celik

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The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review, Stefanie L. Boyer and Diane R. Edmondson

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Self-Directed Learning: A Tool for Lifelong Learning, Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming

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Online Game Characters' Influence on Brand Trust: Self-disclosure, Group Membership, and Product Type, Yung Kyun Choi, Sukki Yoon, and Heather P. Lacey

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Conceptualizing Communication Capital for a Changing Environment, Leo Wayne Jeffres, Guowei Jian, and Sukki Yoon

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The Role of Cultural Intelligence in Marketing Adaptation and Export Performance, Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic

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Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client Sponsored Project in an Introductory Marketing Course, Jane McKay-Nesbitt and Srdan Zdravkovic

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Extending Technology for Market Disruption: A Case Study, Elaine M. Notarantonio and Charles J. Quigley Jr.

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Do Negative Consumption Experiences Hurt Manufacturers or Retailer?, Sukki Yoon

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Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention, Sukki Yoon

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Online Game Characters' Influence on Brand Trust: self-disclosure, group membership, and product type, Sukki Yoon, Yung Kyun Choi, and Heather Lacey

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Conceptualizing Communication Capital for Changing Environment, Sukki Yoon, Leo Wayne Jeffres, and Guowei Jian

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Advertising Creativity in Korea: scale development and validation, Sukki Yoon, Byoung Hee Kim, and Sangpil Han

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Uncovering Hidden Profiles: advocacy in team decision making, Sukki Yoon, Brian D. Waddell, and Michael A. Roberto

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Does Country-Of-Origin Matter to Generation Y?, Srdan Zdravkovic