Scholarly journal articles written by Marketing Department Faculty at Bryant University.
Manuscripts from 2020
Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps, Tae Hyun Baek and Sukki Yoon
Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps, Tae Hyun Baek and Sukki Yoon
Programmatic creative: AI can think but it cannot feel, Marat Bakpayev, Tae Hyun Baek, Patrick van Esch, and Sukki Yoon
The role of supplier performance evaluations in mitigating risk: assessing evaluation processes and behaviors, Timothy G. Hawkins, Michael J. Gravier, and William A. Muir
Color Effects in Green Advertising, Dongjae Jay Lim, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim
The Effect of 360-degree Rotatable Product Images on Purchase Intention, Seeun Kim, Tae Hyun Baek, and Sukki Yoon
Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country, Dario Miocevic and Srdan Zdravkovic
Class waivers to the non-manufacturer rule: effects on small business utilization in public procurement, William A. Muir, Michael J. Gravier, and Timothy G. Hawkins
Slow versus fast: how speed-induced construal affects perceptions of advertising messages, Sukki Yoon, Hyejin Bang, Dongwon Choi, and Kacy Kim
Culture and Health Persuasion: Differences between Koreans and Americans, Sukki Yoon, Ashok K. Lalwani, Patrick T. Vargas, Kacy Kim, and Charles R. Taylor
Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience, Lamberto Zollo, Raffaele Filieri, Riccardo Rialti, and Sukki Yoon
Manuscripts from 2019
Technology and Organizational Change: harnessing the power of digital workplace, Moshen Attaran, Sharmin Attaran, and Diane Kirkland
Savoring the Product: a Look at the Impact of AI on Pre and Post Purchase Satisfaction, Sharmin Attaran, Moshen Attaran, and Diane Kirkland
Text versus pictures in advertising: effects of psychological distance and product type, Yung Kyun Choi, Sukki Yoon, Kacy Kim, and Yeonshin Kim
Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea, Amy Errmann, Yuri Seo, Yung Kyun Choi, and Sukki Yoon
The Knowledge Application and Utilization Framework Applied to Defense COTS: A Research Synthesis for Outsourced Innovation, Michael Gravier and Timothy Hawkins
Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising, Nah Ray Han, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim
Social Exclusion Influences on the Effectiveness of Altruistic versus Egotistic Appeals in Charitable Advertising, Sukki Yoon, Tae Hyun Baek, Kim Seeun, and Yeonshin Kim
Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance, Sukki Yoon, Kacy Kim, A. J. Beltis, John Logan, and Gayatri Subramanian
Active Bidder versus Smart Bidders: do participation intensity and shopping goals affect the winner's joy in online bidding?, Sukki Yoon, Kacy Kim, Michael Gravier, and Sangdo Oh
Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals, Sukki Yoon, Kacy Kim, Sujin Kim, and Gabrielle Corner
Branded Entertainment: gender differences in reactions to star ratings, Sukki Yoon, Kacy Kim, Sangdo Oh, Chanmo Park, Yong Kyun Choi, and Jooyoung Lee
Social Exlcusion Influences on the Effectiveness of Altruistic Versus Egoistic Appeals in Charitable Advertising, Sukki Yoon, Seeun Kim, Yeaonshin Kim, and Tae Hyun Baek
Matieralism or Morality in Social Media, which Matters Most? Insights from Millennials Luxury Consumption, Sukki Yoon, Virginia Vannucci, Lamberto Zollo, and Riccardo Rialti
“In-depth” incidental exposure: How processing difficulty and processing style affect evaluations of transparent overlay images, Sukki Yoon, Patrick Vargas, and Sangdo Oh
Manuscripts from 2018
Feasibility of Warehouse Drone Adoption and Implementation, Edward Companik, Michael J. Gravier, and M. Theodore Farris II
Socio-Economic Sourcing: Benefits of Small Business Set-Asides in Public Procurement, Timothy G. Hawkins, Michael J. Gravier, and Wesley S. Randall
Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures, Sukki Yoon, Yung Kyun Choi, Yuri Seo, and Udo Wagner
How Liberals and Conservatives Respond to Feasibility and Desirability Appeals in Anti-Tobacco Campaigns, Sukki Yoon, Kacy Kim, Seungwoo Chun, Chanmo Park, and Younghwa Lee
How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising, Sukki Yoon, Younghwa Lee, Young Woo Lee, and Marla B. Royne
College Students' Online Purchase Attitudes and Intentions: gender, product type, and risk, Sukki Yoon, Jane McKay-Nesbitt, and Chad Ryan
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising, Sukki Yoon, Yuri Seo, Xiaozhu Li, and Yung Choi
Manuscripts from 2017
Guilt and Shame: environmental message framing effects, Sukki Yoon and Tae Hyun Baek
Assertive Environmental Advertising and Reactance: differences between koreans and americans, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, Sangdo Oh, and Yung Kyun Choi
E-WOM Messaging on Social Media: social ties, temporal distance, and message concreteness, Sukki Yoon, Yuri Seo, and Yung Kyun Choi
When Women Are Dissatisfied: gender differences in product failure attribution, Sukki Yoon, Sugin Song, and Dan A. Sheinin
Ethical Consumption and Consumers' Decision Making: the role of moral intuition, Sukki Yoon, Lamberto Zollo, Riccardo Ritali, and Cristiano Ciappei
Manuscripts from 2016
Electronic Reverse Auctions: Spawning Procurement Innovation in the Context of Arab Culture, Timothy G. Hawkins and Michael J. Gravier
Augment Yourself through Virtual Mirror: the impact of self-viewing and narcissism on consumer responses, Sukki Yoon, Tae Hyun Baek, and Chan Yun Yoo
Closing the "Green Gap": the impact of environmental commitment and advertising believability, Sukki Yoon, Yeonshin Kim, Sangdo Oh, and Hwashin Hyun Shin Hyun
Shopping Plans, Buying Motivations, and Return Policies: impacts on product returns and purchase likelihood, Sukki Yoon, Joon Seo, and Milena Vangelove
Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation, Sukki Yoon, Sugin Song, and Dan A. Sheinin
Manuscripts from 2015
Federal Bid Protests: Is the Tail Wagging the Dog?, Michael J. Gravier, Timothy G. Hawkins, and E. Cory Yoder
Improving Services Supply Management in the Defense Sector: How the Procurement Process Affects B2B Service Quality, Timothy G. Hawkins
When Environmental Messages Should Be Assertive: examining the moderating role of effort investment, Sukki Yoon, Tae Hyun Baek, and Seeun Kim
How Character Presence in Advergames Affects Brand Attitude and Game Performance: a cross-cultural comparison, Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor
Effort Investment in Persuasiveness: a comparative study of environmental advertising in the United States and Korea, Sukki Yoon, Yeonshin Kim, and Tae Hyun Baek
Social Marketing Communication Messages: how congruence between source and content influences physical activity attitudes, Sukki Yoon and Jane McKay-Nesbitt
Manuscripts from 2014
Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge, Michael Gravier and M. Theodore Farris
The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands, Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic
Counterfactual Thinking and Its Consequences: implications for advertising research, Sukki Yoon
Ethnic and Age Differences Reduce Political Discussion, Sukki Yoon, Leo W. Jeffres, Guowei Jian, David J. Atkin, and Jae-Won Lee
Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sugin Song, Kacy Kim, and Yeonshin Kim
Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sujin Song, Kyungok K. Kim, and Yeonshin Kim
Manuscripts from 2013
Analytic Hierarchy Process: An Application in Green Building Market Research, Sharmin Attaran and Bilge Gokhan Celik
The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review, Stefanie L. Boyer and Diane R. Edmondson
Self-Directed Learning: A Tool for Lifelong Learning, Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming
Online Game Characters' Influence on Brand Trust: Self-disclosure, Group Membership, and Product Type, Yung Kyun Choi, Sukki Yoon, and Heather P. Lacey
Conceptualizing Communication Capital for a Changing Environment, Leo Wayne Jeffres, Guowei Jian, and Sukki Yoon
The Role of Cultural Intelligence in Marketing Adaptation and Export Performance, Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic
Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client Sponsored Project in an Introductory Marketing Course, Jane McKay-Nesbitt and Srdan Zdravkovic
Extending Technology for Market Disruption: A Case Study, Elaine M. Notarantonio and Charles J. Quigley Jr.
Do Negative Consumption Experiences Hurt Manufacturers or Retailer?, Sukki Yoon
Online Game Characters' Influence on Brand Trust: self-disclosure, group membership, and product type, Sukki Yoon, Yung Kyun Choi, and Heather Lacey
Conceptualizing Communication Capital for Changing Environment, Sukki Yoon, Leo Wayne Jeffres, and Guowei Jian
Advertising Creativity in Korea: scale development and validation, Sukki Yoon, Byoung Hee Kim, and Sangpil Han
Uncovering Hidden Profiles: advocacy in team decision making, Sukki Yoon, Brian D. Waddell, and Michael A. Roberto
Does Country-Of-Origin Matter to Generation Y?, Srdan Zdravkovic
Manuscripts from 2012
Improving Sales Performance with Self-Directed Learning, Stefanie L. Boyer, Andrew B. Artis, Paul J. Soloman, and David Fleming
Changing the Face of International Business Education: The X-Culture Project, Vas Taras, Paweł Bryła, Susan Forquer Gupta, Alfredo Jiménez, Michael S. Minor, Tim Muth, Xavier Ordenana, Daniel Rottig, Riikka M. Sarala, Norhayati Zakaria, and Srdan Zdravkovic
Feeling Happier When Paying More: dysfunctional counterfactual thinking in consumer affect, Sukki Yoon and Patrick T. Vargas
Enhancing Brand Image via Sponsorship, Srdan Zdravkovic and Brian D. Till
Manuscripts from 2011
Public Versus Private Sector Procurement Ethics and Strategy: What Each Sector can Learn from the Other, Timothy Hawkins, Michael Gravier, and Edward Powley
Structural Pluralism and the Community Context: How and When Does the Environment Matter?, Leo Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, Kimberly A. Neuendorf, and Sukki Yoon
Further Clarification on How Perceived Brand Origin Affects Brand Attitude, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic
"What? I Thought Samsung Was Japanese": Accurate or Not, Perceived Country of Origin Matters, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic
Integrating Supply Chain Infrastructure and Process to Create Joint Value, Teresa M. McCarthy-Byrne and John T. Mentzer
Motivating the Industrial Sales Force in the Sales Forecasting Process, Teresa M. McCarthy Byrne, Mark A. Moon, and John T. Mentzer
Connection, Trust, and Commitment: Dimensions of Co-creation?, Wesley S. Randall, Michael Gravier, and Victor R. Prybutok
When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers, Sukki Yoon, Yung Kyun Choi, and Sujin Song
Stages of Life: values, communication, and civic engagement, Sukki Yoon, Leo Wayne Jeffres, Horowitz Edward, Cheryl C. Bracken, and Guowei Jian
Structural Pluralism and the Community Context: how and when does the environment matter?, Sukki Yoon, Leo W. Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, and Kimberly A. Neuendorf
'No More' Leads to 'Want More,' but 'No Less' Leads to 'Want Less': Consumers' Counterfactual Thinking When Faced With Quantity Restriction Discounts, Sukki Yoon and Patrick Vargas
No More Leads to Want More, but No Less Leads to Want Less: counterfactual thinking when faced with point-of-purchase discounts, Sukki Yoon and Patrick T. Vargas
Manuscripts from 2010
Assessment Investment : a Five-point Strategy Helps Schools Overcome Faculty Resistance to Assurance of Learning Programs and Encourages Professors to Invest in the Assessment Process, Carol W. DeMoranville
Enhancing Reverse Auction Use Theory: An Exploratory Study, Timothy G. Hawkins, Michael Gravier, and C. Michael Wittmann
Advertising Creativity in Korea: Scale Development and Validation, Byoung Hee Kim, Sangpil Han, and Sukki Yoon
Research Opportunities in Supply Chain Management, James Stock, Stefanie L. Boyer, and Tracy Harmon
M-B Indicator and Advertising Careers, Brian D. Till, Srdan Zdravkovic, and Bob Morrison
"Fish out of water": Understanding Decision-Making and Coping Strategies of English as Second Language Consumers Through a Situational Literacy Perspective, Madhu Viswanathan, Carlos Torelli, Sukki Yoon, and Hila Riemer
Different Routes to Judgment Formation, Sukki Yoon, Sungmi Lee, and Yung Kyun Choi
Feeling Happier When Paying More: Dysfunctional Counterfactual Thinking in Consumer Affect, Sukki Yoon and Patrick Vargas
Fish Out of Water: understanding decision making and copying strategies as second language consumers through a situational literacy perspective, Sukki Yoon, Madhu Viswanathan, Varlos Torelli, and Hila Riemer
Dimensions of Fit Between a Brand and a Social Cause and Their Influence on Attitudes, Srdan Zdravkovic, Peter Magnusson, and Sarah M. Stanley
Manuscripts from 2009
The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration, Elaine M. Notarantonio and Charles J. Quigley Jr.
Developing a Consensus Definition of Supply Chain Management: A Qualitative Study, James R. Stock and Stefanie L. Boyer
Technology Readiness and Usage: A Global-Identity Perspective, Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, and Joyce Xin Zhou
Manuscripts from 2008
An Analysis of Logistics Pedagogical Literature: Past and Future Trends in Curriculum, Content, and Pedagogy, Michael Gravier and M. Theodore Farris
Investigating the Role of Knowledge in Alliance Performance, Michael Gravier, David Strutton, and Wesley S. Randall
