Scholarly journal articles written by Marketing Department Faculty at Bryant University.

Follow

Manuscripts from 2019

PDF

Savoring the Product: a Look at the Impact of AI on Pre and Post Purchase Satisfaction, Sharmin Attaran, Moshen Attaran, and Diane Kirkland

PDF

Text versus pictures in advertising: effects of psychological distance and product type, Yung Kyun Choi, Sukki Yoon, Kacy Kim, and Yeonshin Kim

PDF

The Knowledge Application and Utilization Framework Applied to Defense COTS: A Research Synthesis for Outsourced Innovation, Michael Gravier and Timothy Hawkins

Link

Social Exclusion Influences on the Effectiveness of Altruistic versus Egotistic Appeals in Charitable Advertising, Sukki Yoon, Tae Hyun Baek, Kim Seeun, and Yeonshin Kim

Link

Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance, Sukki Yoon, Kacy Kim, A. J. Beltis, John Logan, and Gayatri Subramanian

Link

Active Bidder versus Smart Bidders: do participation intensity and shopping goals affect the winner's joy in online bidding?, Sukki Yoon, Kacy Kim, Michael Gravier, and Sangdo Oh

PDF

Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals, Sukki Yoon, Kacy Kim, Sujin Kim, and Gabrielle Corner

Link

Branded Entertainment: gender differences in reactions to star ratings, Sukki Yoon, Kacy Kim, Sangdo Oh, Chanmo Park, Yong Kyun Choi, and Jooyoung Lee

Link

Social Exlcusion Influences on the Effectiveness of Altruistic Versus Egoistic Appeals in Charitable Advertising, Sukki Yoon, Seeun Kim, Yeaonshin Kim, and Tae Hyun Baek

PDF

Matieralism or Morality in Social Media, which Matters Most? Insights from Millennials Luxury Consumption, Sukki Yoon, Virginia Vannucci, Lamberto Zollo, and Riccardo Rialti

Link

“In-depth” incidental exposure: How processing difficulty and processing style affect evaluations of transparent overlay images, Sukki Yoon, Patrick Vargas, and Sangdo Oh

Manuscripts from 2018

PDF

Feasibility of Warehouse Drone Adoption and Implementation, Edward Companik, Michael J. Gravier, and M. Theodore Farris II

PDF

Socio-Economic Sourcing: Benefits of Small Business Set-Asides in Public Procurement, Timothy G. Hawkins, Michael J. Gravier, and Wesley S. Randall

Link

Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures, Sukki Yoon, Yung Kyun Choi, Yuri Seo, and Udo Wagner

Link

How Liberals and Conservatives Respond to Feasibility and Desirability Appeals in Anti-Tobacco Campaigns, Sukki Yoon, Kacy Kim, Seungwoo Chun, Chanmo Park, and Younghwa Lee

Link

How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising, Sukki Yoon, Younghwa Lee, Young Woo Lee, and Marla B. Royne

Link

College Students' Online Purchase Attitudes and Intentions: gender, product type, and risk, Sukki Yoon, Jane McKay-Nesbitt, and Chad Ryan

Link

Narrative Transportation and Paratextual Features of Social Media in Viral Advertising, Sukki Yoon, Yuri Seo, Xiaozhu Li, and Yung Choi

Manuscripts from 2017

Link

Guilt and Shame: environmental message framing effects, Sukki Yoon and Tae Hyun Baek

Link

Assertive Environmental Advertising and Reactance: differences between koreans and americans, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, Sangdo Oh, and Yung Kyun Choi

Link

E-WOM Messaging on Social Media: social ties, temporal distance, and message concreteness, Sukki Yoon, Yuri Seo, and Yung Kyun Choi

Link

When Women Are Dissatisfied: gender differences in product failure attribution, Sukki Yoon, Sugin Song, and Dan A. Sheinin

Link

Ethical Consumption and Consumers' Decision Making: the role of moral intuition, Sukki Yoon, Lamberto Zollo, Riccardo Ritali, and Cristiano Ciappei

Manuscripts from 2016

PDF

Electronic Reverse Auctions: Spawning Procurement Innovation in the Context of Arab Culture, Timothy G. Hawkins and Michael J. Gravier

Link

Augment Yourself through Virtual Mirror: the impact of self-viewing and narcissism on consumer responses, Sukki Yoon, Tae Hyun Baek, and Chan Yun Yoo

Link

Closing the "Green Gap": the impact of environmental commitment and advertising believability, Sukki Yoon, Yeonshin Kim, Sangdo Oh, and Hwashin Hyun Shin Hyun

Link

Shopping Plans, Buying Motivations, and Return Policies: impacts on product returns and purchase likelihood, Sukki Yoon, Joon Seo, and Milena Vangelove

Link

Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation, Sukki Yoon, Sugin Song, and Dan A. Sheinin

Manuscripts from 2015

PDF

Federal Bid Protests: Is the Tail Wagging the Dog?, Michael J. Gravier, Timothy G. Hawkins, and E. Cory Yoder

Link

Improving Services Supply Management in the Defense Sector: How the Procurement Process Affects B2B Service Quality, Timothy G. Hawkins

Link

When Environmental Messages Should Be Assertive: examining the moderating role of effort investment, Sukki Yoon, Tae Hyun Baek, and Seeun Kim

Link

How Character Presence in Advergames Affects Brand Attitude and Game Performance: a cross-cultural comparison, Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor

Link

Effort Investment in Persuasiveness: a comparative study of environmental advertising in the United States and Korea, Sukki Yoon, Yeonshin Kim, and Tae Hyun Baek

Link

Social Marketing Communication Messages: how congruence between source and content influences physical activity attitudes, Sukki Yoon and Jane McKay-Nesbitt

Manuscripts from 2014

PDF

Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge, Michael Gravier and M. Theodore Farris

Link

The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands, Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic

Link

Counterfactual Thinking and Its Consequences: implications for advertising research, Sukki Yoon

Link

Ethnic and Age Differences Reduce Political Discussion, Sukki Yoon, Leo W. Jeffres, Guowei Jian, David J. Atkin, and Jae-Won Lee

Link

Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sugin Song, Kacy Kim, and Yeonshin Kim

PDF

Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sujin Song, Kyungok K. Kim, and Yeonshin Kim

Manuscripts from 2013

Link

Analytic Hierarchy Process: An Application in Green Building Market Research, Sharmin Attaran and Bilge Gokhan Celik

Link

The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review, Stefanie L. Boyer and Diane R. Edmondson

Link

Self-Directed Learning: A Tool for Lifelong Learning, Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming

Link

Online Game Characters' Influence on Brand Trust: Self-disclosure, Group Membership, and Product Type, Yung Kyun Choi, Sukki Yoon, and Heather P. Lacey

Link

Conceptualizing Communication Capital for a Changing Environment, Leo Wayne Jeffres, Guowei Jian, and Sukki Yoon

Link

The Role of Cultural Intelligence in Marketing Adaptation and Export Performance, Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic

PDF

Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client Sponsored Project in an Introductory Marketing Course, Jane McKay-Nesbitt and Srdan Zdravkovic

Link

Extending Technology for Market Disruption: A Case Study, Elaine M. Notarantonio and Charles J. Quigley Jr.

Link

Do Negative Consumption Experiences Hurt Manufacturers or Retailer?, Sukki Yoon

PDF

Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention, Sukki Yoon

Link

Online Game Characters' Influence on Brand Trust: self-disclosure, group membership, and product type, Sukki Yoon, Yung Kyun Choi, and Heather Lacey

Link

Conceptualizing Communication Capital for Changing Environment, Sukki Yoon, Leo Wayne Jeffres, and Guowei Jian

Link

Advertising Creativity in Korea: scale development and validation, Sukki Yoon, Byoung Hee Kim, and Sangpil Han

Link

Uncovering Hidden Profiles: advocacy in team decision making, Sukki Yoon, Brian D. Waddell, and Michael A. Roberto

Link

Does Country-Of-Origin Matter to Generation Y?, Srdan Zdravkovic

Manuscripts from 2012

Link

Improving Sales Performance with Self-Directed Learning, Stefanie L. Boyer, Andrew B. Artis, Paul J. Soloman, and David Fleming

Link

Changing the Face of International Business Education: The X-Culture Project, Vas Taras, Paweł Bryła, Susan Forquer Gupta, Alfredo Jiménez, Michael S. Minor, Tim Muth, Xavier Ordenana, Daniel Rottig, Riikka M. Sarala, Norhayati Zakaria, and Srdan Zdravkovic

Link

Feeling Happier When Paying More: dysfunctional counterfactual thinking in consumer affect, Sukki Yoon and Patrick T. Vargas

Link

Enhancing Brand Image via Sponsorship, Srdan Zdravkovic and Brian D. Till

Manuscripts from 2011

PDF

Public Versus Private Sector Procurement Ethics and Strategy: What Each Sector can Learn from the Other, Timothy Hawkins, Michael Gravier, and Edward Powley

Link

Structural Pluralism and the Community Context: How and When Does the Environment Matter?, Leo Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, Kimberly A. Neuendorf, and Sukki Yoon

Link

Further Clarification on How Perceived Brand Origin Affects Brand Attitude, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic

Link

"What? I Thought Samsung Was Japanese": Accurate or Not, Perceived Country of Origin Matters, Peter Magnusson, Stanford A. Westjohn, and Srdan Zdravkovic

Link

Integrating Supply Chain Infrastructure and Process to Create Joint Value, Teresa M. McCarthy-Byrne and John T. Mentzer

Link

Motivating the Industrial Sales Force in the Sales Forecasting Process, Teresa M. McCarthy Byrne, Mark A. Moon, and John T. Mentzer

PDF

Connection, Trust, and Commitment: Dimensions of Co-creation?, Wesley S. Randall, Michael Gravier, and Victor R. Prybutok

PDF

When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers, Sukki Yoon, Yung Kyun Choi, and Sujin Song

Stages of Life: values, communication, and civic engagement, Sukki Yoon, Leo Wayne Jeffres, Horowitz Edward, Cheryl C. Bracken, and Guowei Jian

Link

Structural Pluralism and the Community Context: how and when does the environment matter?, Sukki Yoon, Leo W. Jeffres, Edward Horowitz, Cheryl C. Bracken, Guowei Jian, and Kimberly A. Neuendorf

Link

'No More' Leads to 'Want More,' but 'No Less' Leads to 'Want Less': Consumers' Counterfactual Thinking When Faced With Quantity Restriction Discounts, Sukki Yoon and Patrick Vargas

Link

No More Leads to Want More, but No Less Leads to Want Less: counterfactual thinking when faced with point-of-purchase discounts, Sukki Yoon and Patrick T. Vargas

Manuscripts from 2010

PDF

Assessment Investment : a Five-point Strategy Helps Schools Overcome Faculty Resistance to Assurance of Learning Programs and Encourages Professors to Invest in the Assessment Process, Carol W. DeMoranville

Link

Enhancing Reverse Auction Use Theory: An Exploratory Study, Timothy G. Hawkins, Michael Gravier, and C. Michael Wittmann

Link

Advertising Creativity in Korea: Scale Development and Validation, Byoung Hee Kim, Sangpil Han, and Sukki Yoon

Link

Research Opportunities in Supply Chain Management, James Stock, Stefanie L. Boyer, and Tracy Harmon

Link

M-B Indicator and Advertising Careers, Brian D. Till, Srdan Zdravkovic, and Bob Morrison

Link

"Fish out of water": Understanding Decision-Making and Coping Strategies of English as Second Language Consumers Through a Situational Literacy Perspective, Madhu Viswanathan, Carlos Torelli, Sukki Yoon, and Hila Riemer

Link

Different Routes to Judgment Formation, Sukki Yoon, Sungmi Lee, and Yung Kyun Choi

PDF

Feeling Happier When Paying More: Dysfunctional Counterfactual Thinking in Consumer Affect, Sukki Yoon and Patrick Vargas

Link

Fish Out of Water: understanding decision making and copying strategies as second language consumers through a situational literacy perspective, Sukki Yoon, Madhu Viswanathan, Varlos Torelli, and Hila Riemer

Link

Dimensions of Fit Between a Brand and a Social Cause and Their Influence on Attitudes, Srdan Zdravkovic, Peter Magnusson, and Sarah M. Stanley

Manuscripts from 2009

Link

The Effectiveness of a Buzz Marketing Approach Compared to Traditional Advertising: An Exploration, Elaine M. Notarantonio and Charles J. Quigley Jr.

Link

Developing a Consensus Definition of Supply Chain Management: A Qualitative Study, James R. Stock and Stefanie L. Boyer

Link

Technology Readiness and Usage: A Global-Identity Perspective, Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, and Joyce Xin Zhou

Manuscripts from 2008

PDF

An Analysis of Logistics Pedagogical Literature: Past and Future Trends in Curriculum, Content, and Pedagogy, Michael Gravier and M. Theodore Farris

Link

Investigating the Role of Knowledge in Alliance Performance, Michael Gravier, David Strutton, and Wesley S. Randall

Link

Meta-analysis of Cultural Differences: Another Slice at the Apple, Peter Magnusson, Daniel W. Baack, Srdan Zdravkovic, Karin M. Staub, and Lyn S. Amine

Link

Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks, Peter Magnusson, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou, and Stanford A. Westjohn

Manuscripts from 2007

Link

Collaborative Supply Chain Management: The Most Promising Practice for Building Efficient and Sustainable Supply Chains, Mohsen Attaran and Sharmin Attaran

Link

Antecedents of Global Attitude: A Perspective from Sweden, Srdan Zdravkovic

Link

Croatia: A Country “Created From God's Tears”, Srdan Zdravkovic and Lyn S. Amine

Manuscripts from 2006

Link

The Evolution of Sales Forecasting Management: A 20-year Longitudinal Study of Forecasting Practices, Teresa M. McCarthy Byrne, Donna F. Davis, Susan L. Golicic, and John T. Mentzer

Link

On the Psychology of Materialism: wanting things, having things, and being happy, Sukki Yoon and Patrick T. Vargas

Manuscripts from 2005

Link

The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs, Donna F. Davis and Teresa M. McCarthy Byrne

PDF

Financing America's Roads: The Past Is Prologue, Michael Gravier and M. Theodore Farris

Manuscripts from 2004

Link

The Rebirth of Re-engineering: X-engineering, Mohsen Attaran and Sharmin Attaran

Manuscripts from 2003

Link

The Coming Age of Virtual Teaming: Guidelines for Managers, Mohsen Attaran and Sharmin Attaran

Link

Conducting a Market Opportunity Analysis for Air Cargo Operations, Susan L. Golicic, Teresa M. McCarthy, and John T. Mentzer

PDF

The Stable Core and Dynamic Periphery in Top Management Teams, Michael A. Roberto

Manuscripts from 2002

Link

Catch the Wave of E-procurement, Mohsen Attaran and Sharmin Attaran