Scholarly journal articles written by Marketing Department Faculty at Bryant University.
Manuscripts from 2021
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans, Hyejin Bang, Dongwon Choi, Sukki Yoon, Tae Hyun Baek, and Yeonshin Kim
Manuscripts from 2020
Digital Transformation and Economic Contributions of 5G Networks, Mohsen Attaran and Sharmin Attaran
Food Printing: Evolving Technologies, Challenges, Opportunities, and Best adoption Strategies, Sharmin Attaran and Mohsen Attaran
Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps, Tae Hyun Baek and Sukki Yoon
Death Imagery in Antipoaching Advertising, Tae Hyun Baek and Sukki Yoon
Looking forward, looking back: The impact of goal progress and time urgency on consumer responses to mobile reward apps, Tae Hyun Baek and Sukki Yoon
Programmatic creative: AI can think but it cannot feel, Marat Bakpayev, Tae Hyun Baek, Patrick van Esch, and Sukki Yoon
Empirical Investigations of the Impact of Entrepreneurial Orientation and Grit on Salesperson Turnover for Generation Z, Stefanie Boyer, David E. Fleming, Michael Rodriguez, and Scott R. Cohen
The role of supplier performance evaluations in mitigating risk: assessing evaluation processes and behaviors, Timothy G. Hawkins, Michael J. Gravier, and William A. Muir
Color Effects in Green Advertising, Dongjae Jay Lim, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim
The Effect of 360-degree Rotatable Product Images on Purchase Intention, Seeun Kim, Tae Hyun Baek, and Sukki Yoon
The effect of 360-degree rotatable product images on purchase intention, Seeun Kim, Tae Hyun Baek, and Sukki Yoon
Temporal and social scarcities: effects on ad evaluations, Sujin Kim, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, and Yung Kyun Choi
Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country, Dario Miocevic and Srdan Zdravkovic
Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensatory Control Perspective, Dario Miocevic and Srdan Zdravkovic
Class waivers to the non-manufacturer rule: effects on small business utilization in public procurement, William A. Muir, Michael J. Gravier, and Timothy G. Hawkins
The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance, Michael Rodriguez and Stefanie Boyer
Artificial Intelligence and the Sales Process: How to Help Sales Students Develop an Analytics Skill Set, Michael Rodriguez and Stefanie L. Boyer
A Cross-cultural Study on the Effect of Causes of Need in Charity, Joonyong Seo and Sukki Yoon
The Influence of Humor Appeal in Luxury Advertising, Hyunju Shin, Sukki Yoon, and Kacy Kim
Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers, Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic, and Yung Kyun Choi
Slow versus fast: how speed-induced construal affects perceptions of advertising messages, Sukki Yoon, Hyejin Bang, Dongwon Choi, and Kacy Kim
Culture and Health Persuasion: Differences between Koreans and Americans, Sukki Yoon, Ashok K. Lalwani, Patrick T. Vargas, Kacy Kim, and Charles R. Taylor
Vicarious animosity: Taking sides on provocative issues, Srdan Zdravkovic, Peter Magnusson, Dario Miocevic, and Standford A. Westjohn
Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience, Lamberto Zollo, Raffaele Filieri, Riccardo Rialti, and Sukki Yoon
Manuscripts from 2019
The Need for Digital Workplace: Increasing Workforce Productivity in the Information Age, Mohsen Attaran, Sharmin Attaran, and Diane Kirkland
Technology and Organizational Change: harnessing the power of digital workplace, Moshen Attaran, Sharmin Attaran, and Diane Kirkland
Savoring the Product: a Look at the Impact of AI on Pre and Post Purchase Satisfaction, Sharmin Attaran, Moshen Attaran, and Diane Kirkland
Social Exlcusion Influences on the Effectiveness of Altruistic Versus Egoistic Appeals in Charitable Advertising, Tae Hyun Baek, Sukki Yoon, Seeun Kim, and Yeonshin Kim
Text versus pictures in advertising: effects of psychological distance and product type, Yung Kyun Choi, Sukki Yoon, Kacy Kim, and Yeonshin Kim
Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea, Amy Errmann, Yuri Seo, Yung Kyun Choi, and Sukki Yoon
2019: The Year of Supply Chains Living Dangerously, Michael Gravier
Leadership and the Democratization of Supply Chains, Michael Gravier
Of Telegraphs and Blockchains, Michael Gravier
Risks and Opportunities in the Fourth Industrial Revolution, Michael Gravier
Supply Chain Management Has Changed the World Economy, Michael Gravier
Supply Chain Opportunity Costs about to Explode, Michael Gravier
Technology is Supply Chain’s Greatest Threat”. Supply Chain Management Review, Michael Gravier
The Fourth Industrial Revolution: Some Supply Chain Managers Just Don’t Get It, Michael Gravier
Wisdom Comes from the Young, Michael Gravier
The Knowledge Application and Utilization Framework Applied to Defense COTS: A Research Synthesis for Outsourced Innovation, Michael Gravier and Timothy Hawkins
Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising, Nah Ray Han, Tae Hyun Baek, Sukki Yoon, and Yeonshin Kim
Branded Entertainment: gender differences in reactions to star ratings, Kacy Kim, Chanmo Park, Sukki Yoon, Yong Kyun Choi, Sangdo Oh, and Jooyoung Lee
“In-depth” incidental exposure: How processing difficulty and processing style affect evaluations of transparent overlay images, Sangdo Oh, Sukki Yoon, and Patrick Vargas
Consumer Perceptions of Brand Mention in Magazines by Level of Involvement, Charles J. Quigley, Sharmin Attaran, and Elaine M. Notarantonio
Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty, Michael Rodriguez, Stefanie L. Boyer, David Fleming, and Scott Cohen
Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance, Sukki Yoon, Kacy Kim, A. J. Beltis, John Logan, and Gayatri Subramanian
Active Bidder versus Smart Bidders: do participation intensity and shopping goals affect the winner's joy in online bidding?, Sukki Yoon, Kacy Kim, Michael Gravier, and Sangdo Oh
Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals, Sukki Yoon, Kacy Kim, Sujin Kim, and Gabrielle Corner
Matieralism or Morality in Social Media, which Matters Most? Insights from Millennials Luxury Consumption, Sukki Yoon, Virginia Vannucci, Lamberto Zollo, and Riccardo Rialti
Manuscripts from 2018
Feasibility of Warehouse Drone Adoption and Implementation, Edward Companik, Michael J. Gravier, and M. Theodore Farris II
An Immigrant’s Advice for College Graduates, Michael Gravier
Global Supply Chains Depend on People, Michael Gravier
Infrastructure Fix Requires Innovating Our Regulatory Approach, Michael Gravier
Supply Chain Managers Shape the World, Michael Gravier
Tariffs Won’t Deter Industry 4.0, Michael Gravier
The Half-Life of Supply Chain Knowledge, Michael Gravier
Unprecedented Supply Chain Opportunities in the Gulf, But First, the Blockade Must End, Michael Gravier
Socio-Economic Sourcing: Benefits of Small Business Set-Asides in Public Procurement, Timothy G. Hawkins, Michael J. Gravier, and Wesley S. Randall
The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry, Kacy Kim, Sukki Yoon, and Yung Kyun Choi
How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising, Younghwa Lee, Sukki Yoon, Young Woo Lee, and Marla B. Royne
Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies, Keith B. Murray
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising, Yuri Seo, Xiaozhu Li, Yung Choi, and Sukki Yoon
Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures, Sukki Yoon, Yung Kyun Choi, Yuri Seo, and Udo Wagner
How Liberals and Conservatives Respond to Feasibility and Desirability Appeals in Anti-Tobacco Campaigns, Sukki Yoon, Kacy Kim, Seungwoo Chun, Chanmo Park, and Younghwa Lee
College Students' Online Purchase Attitudes and Intentions: gender, product type, and risk, Sukki Yoon, Jane McKay-Nesbitt, and Chad Ryan
Manuscripts from 2017
Guilt and Shame: environmental message framing effects, Sukki Yoon and Tae Hyun Baek
Assertive Environmental Advertising and Reactance: differences between koreans and americans, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, Sangdo Oh, and Yung Kyun Choi
E-WOM Messaging on Social Media: social ties, temporal distance, and message concreteness, Sukki Yoon, Yuri Seo, and Yung Kyun Choi
When Women Are Dissatisfied: gender differences in product failure attribution, Sukki Yoon, Sugin Song, and Dan A. Sheinin
Ethical Consumption and Consumers' Decision Making: the role of moral intuition, Lamberto Zollo, Sukki Yoon, Riccardo Ritali, and Cristiano Ciappei
Manuscripts from 2016
Augment Yourself through Virtual Mirror: the impact of self-viewing and narcissism on consumer responses, Tae Hyun Baek, Chan Yun Yoo, and Sukki Yoon
Electronic Reverse Auctions: Spawning Procurement Innovation in the Context of Arab Culture, Timothy G. Hawkins and Michael J. Gravier
Closing the "Green Gap": the impact of environmental commitment and advertising believability, Sukki Yoon, Yeonshin Kim, Sangdo Oh, and Hwashin Hyun Shin Hyun
Shopping Plans, Buying Motivations, and Return Policies: impacts on product returns and purchase likelihood, Sukki Yoon, Joon Seo, and Milena Vangelove
Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation, Sukki Yoon, Sugin Song, and Dan A. Sheinin
Manuscripts from 2015
Federal Bid Protests: Is the Tail Wagging the Dog?, Michael J. Gravier, Timothy G. Hawkins, and E. Cory Yoder
Improving Services Supply Management in the Defense Sector: How the Procurement Process Affects B2B Service Quality, Timothy G. Hawkins
When Environmental Messages Should Be Assertive: examining the moderating role of effort investment, Sukki Yoon, Tae Hyun Baek, and Seeun Kim
How Character Presence in Advergames Affects Brand Attitude and Game Performance: a cross-cultural comparison, Sukki Yoon, Yung Kyun Choi, and Charles R. Taylor
Effort Investment in Persuasiveness: a comparative study of environmental advertising in the United States and Korea, Sukki Yoon, Yeonshin Kim, and Tae Hyun Baek
Social Marketing Communication Messages: how congruence between source and content influences physical activity attitudes, Sukki Yoon and Jane McKay-Nesbitt
Manuscripts from 2014
Evolution of Supply Chain Collaboration: Implications for the Role of Knowledge, Michael Gravier and M. Theodore Farris
The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands, Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn, and Srdan Zdravkovic
Counterfactual Thinking and Its Consequences: implications for advertising research, Sukki Yoon
Ethnic and Age Differences Reduce Political Discussion, Sukki Yoon, Leo W. Jeffres, Guowei Jian, David J. Atkin, and Jae-Won Lee
Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sugin Song, Kacy Kim, and Yeonshin Kim
Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Sukki Yoon, Sangdo Oh, Sujin Song, Kyungok K. Kim, and Yeonshin Kim
Manuscripts from 2013
Analytic Hierarchy Process: An Application in Green Building Market Research, Sharmin Attaran and Bilge Gokhan Celik
The Moderating Effect of the Boundary Spanning Role on Perceived Supervisory Support: A Meta-Analytic Review, Stefanie L. Boyer and Diane R. Edmondson
Self-Directed Learning: A Tool for Lifelong Learning, Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming
Online Game Characters' Influence on Brand Trust: Self-disclosure, Group Membership, and Product Type, Yung Kyun Choi, Sukki Yoon, and Heather P. Lacey
Conceptualizing Communication Capital for a Changing Environment, Leo Wayne Jeffres, Guowei Jian, and Sukki Yoon
The Role of Cultural Intelligence in Marketing Adaptation and Export Performance, Peter Magnusson, Stanford A. Westjohn, Alexey V. Semenov, Arilova A. Randrianasolo, and Srdan Zdravkovic
Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client Sponsored Project in an Introductory Marketing Course, Jane McKay-Nesbitt and Srdan Zdravkovic
Extending Technology for Market Disruption: A Case Study, Elaine M. Notarantonio and Charles J. Quigley Jr.
Do Negative Consumption Experiences Hurt Manufacturers or Retailer?, Sukki Yoon
Online Game Characters' Influence on Brand Trust: self-disclosure, group membership, and product type, Sukki Yoon, Yung Kyun Choi, and Heather Lacey
Conceptualizing Communication Capital for Changing Environment, Sukki Yoon, Leo Wayne Jeffres, and Guowei Jian
